Tips to consider while improving your website speed
Who has the patience to wait till the website is loaded completely? None of us have that. 47% of consumers expect a website to load in less than 2 seconds and delay in page response causes reduction in conversations by 7 %. The bottom line is clear- Your website MUST load quickly to attract customers. But how do you do that? Here are the ways to improve your website speed.
Finding the culprit
The first step is to identify the facets that hamper your website response time. Fortunately, this isn’t a rocket science. Just visit Google’s PageSpeed Insights and check your website evaluation. Google will identify issues and will offer suggestions as well. It will create a report on what is good and what is not good in your website. After analysing that you can do the needful to your website.
Compress Images
Visuals consume time to load and hence increase loading time. But you cannot ignore images as visuals attract more people and plain text is too dry to make an impact. The middle path? Tweak your images and whenever possible save them as PNGs. Using Web-optimized images is the key.
Embrace Cache
Caches store web pages temporarily so that when a user opens the website next time, the bandwidth is reduced and page loads quickly. So, ensure your website has embraced caching mechanism.
Minimalistic design in home page
You want a kickass webpage with flash, tons of plugins, share buttons and a lot of content that amuses the user? Then say goodbye to a fast website. Having a simple homepage with minimalistic design elements loads faster and grips the user. So, reduce the clutter and keep things simple.
Update your website periodically
Website development is an evolving process. You should keep a continuous vigil on your website response time and should be flexible to amend designs and accept new ones. Trends keep changing. What is trending now will not be in existence 3 years later. It is your responsibility to update your website frequently.
There are few other things catered to specific types of websites, we can learn about that in our upcoming blogs.